It has a prominent flavor of dark cherry, almost as if I had used Hanks Black Cherry soda instead of water. I'm not a fan, but I can see the appeal. It has medium to light body, and a very dark brown color. The head is tan, dissipating at a medium pace. I carbonated it pretty well (this bottle, at least - some of the bottles have had a little less). There's virtually no hop flavor, because the malty/cherry notes are so strong. But it does have some typical malt flavors: roasty, not-quite-toasty, biscuit, and bready flavors. But they don't really compete with the cherry.